WEBVTT Kind: captions Language: en 1 00:00:00.350 --> 00:00:02.040 - Giant multinational corporations 2 00:00:02.040 --> 00:00:03.950 don't generally have the best of reputations. 3 00:00:03.950 --> 00:00:06.529 And I want to stress that this is not an advert for McDonald's. 4 00:00:06.529 --> 00:00:08.330 I approached them about filming this. 5 00:00:08.330 --> 00:00:10.770 Because almost everyone who watches this video 6 00:00:10.770 --> 00:00:13.170 will have eaten at McDonald's at some point in their lives. 7 00:00:13.170 --> 00:00:15.450 I'm sure the few of you who've always turned down the opportunity 8 00:00:15.450 --> 00:00:17.470 will be very vocal about it in the comments(!) 9 00:00:17.470 --> 00:00:21.340 But for the majority of people who have eaten at the Golden Arches, well, 10 00:00:21.340 --> 00:00:23.980 the experience will be roughly the same wherever you are. 11 00:00:23.980 --> 00:00:25.210 That's the point of fast food chains. 12 00:00:25.210 --> 00:00:26.590 Everything's standardised. 13 00:00:26.590 --> 00:00:28.380 You get the same experience, the same food, 14 00:00:28.380 --> 00:00:30.850 no matter where you are, right? 15 00:00:30.850 --> 00:00:34.900 Well, when I heard that the world's only "float-through McDonald's" 16 00:00:34.900 --> 00:00:38.211 was on little canal on the Elbe River in Germany, 17 00:00:38.211 --> 00:00:40.090 I thought that was probably worth a visit. 18 00:00:40.090 --> 00:00:41.910 Now, just to manage your expectations, 19 00:00:41.910 --> 00:00:43.860 this is not a McDonald's with a moat around it 20 00:00:43.860 --> 00:00:45.370 where there's a queue of kayaks 21 00:00:45.370 --> 00:00:47.340 lining up for each window in turn. 22 00:00:47.340 --> 00:00:48.240 That would be better. 23 00:00:48.240 --> 00:00:51.210 But while there was an actual microphone and speaker here once, 24 00:00:51.210 --> 00:00:54.280 a few years ago, these days the 21st century has arrived. 25 00:00:54.280 --> 00:00:56.240 You have to order on the smartphone app. 26 00:00:56.240 --> 00:00:59.950 - We've had the McBoat since 2015. 27 00:00:59.950 --> 00:01:07.220 In the winter, we may close, yes. But in summer and in spring, we have 24/7. 28 00:01:07.220 --> 00:01:09.290 People are so happy to see this 29 00:01:09.290 --> 00:01:12.140 because they read this or saw this on Instagram 30 00:01:12.140 --> 00:01:14.220 and they come especially for this. 31 00:01:14.220 --> 00:01:19.320 We can see your order on the screen and we make your food ready. 32 00:01:19.320 --> 00:01:22.370 And one person goes on, and brings the bag out 33 00:01:22.370 --> 00:01:26.500 and wish them a good, "Enjoy your meal" and a happy "good day". 34 00:01:26.500 --> 00:01:29.020 - One of the things I've learned over the years I've been making videos 35 00:01:29.020 --> 00:01:32.203 is that people like a combination of familiarity and novelty. 36 00:01:33.460 --> 00:01:35.490 If everything changes, people don't like it 37 00:01:35.490 --> 00:01:36.740 and they move to other things. 38 00:01:36.740 --> 00:01:39.320 But if nothing changes, people get bored 39 00:01:40.550 --> 00:01:42.860 And in the same way, I think it's fascinating to find something 40 00:01:42.860 --> 00:01:45.400 that's very close to what you already know 41 00:01:45.400 --> 00:01:47.950 but that changes it in one or two interesting ways. 42 00:01:49.380 --> 00:01:51.170 When something like McDonald's 43 00:01:51.170 --> 00:01:54.523 has a reputation for being controlled and standardised 44 00:01:54.523 --> 00:01:56.800 and you know exactly what to expect, 45 00:01:56.800 --> 00:02:00.910 well, seeing small reinventions of that formula can be fascinating. 46 00:02:00.910 --> 00:02:02.550 Plus, it gives them some publicity. 47 00:02:02.550 --> 00:02:03.950 Oh, and one more thing. 48 00:02:03.950 --> 00:02:07.660 I didn't mention exactly where in Germany we are. 49 00:02:07.660 --> 00:02:08.980 Because it is quite apt 50 00:02:08.980 --> 00:02:11.920 that the world's only float-through McDonald's... 51 00:02:11.920 --> 00:02:12.910 ...is in Hamburg.