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Kind: captions
Language: en

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“‘Good morning!’ said Bilbo,
and he meant it.

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“‘What do you mean?’ Gandalf said.

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“‘Do you wish me a good morning,

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“or mean that it is a good morning whether
I want it or not;

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“or that you feel good this morning; or
that it is a morning to be good on?’

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“‘All of them at once,’ said Bilbo.

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“‘What a lot of things you do use
good morning for!’ said Gandalf.”

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What Gandalf is stubbornly ignoring
in that conversation,

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because there’s no way that a wizard who’s
lived in Middle Earth for 3,000 years

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doesn’t understand “good morning” --

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but anyway, what he’s stubbornly ignoring
is that the phrase “good morning”

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doesn’t usually convey information at all.

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Instead, it serves a social function.

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It is a greeting.

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Expressions like this are called
“phatic expressions”.

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They’re phrases where the semantic information

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is much less important than the
pragmatic information.

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And generally, it’s to do with politeness.

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“How are you”, “How's it going” and
“Hello” are all phrases

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that are made up of different words but mean
approximately the same thing,

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to the point that you can switch them up fairly
interchangeably,

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as long as they're tonally appropriate and
you're used to them.

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If you’re an American in Britain,

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it might be quite jarring to be asked
“you alright?” as a greeting.

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For many North Americans, “are you alright”
is not a phatic expression,

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so “Are you all right?”
expresses genuine concern.

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Also, it probably won’t be “you alright?”,
it’ll just be “y'arigh?”.

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The other way around: applies to “What's up?”.
For most Britons it’s an expression of concern,

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not a greeting:
it’s not phatic in British English.

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Phatic expressions change with time.

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“How do you do?”

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eroded over time to “Howdy do” and then
“howdy”,

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but all those sound dated and formal to most
modern listeners.

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And these changes happen all the time!

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It’s now usual to reply to ”thank you”
with “no problem.”

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But that’s a bit contentious because for
some, usually older, folks

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“no problem” is not phatic and it’s
impolite:

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it should be “you’re welcome” instead.

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Which, to many younger folks,
also sounds impolite!

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We’re going to have these generational differences
as long as language continues to change.

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So why do we bother with phatic expressions
at all?

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Why is it rude to just immediately jump to
what you actually want to say?

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Well, greetings are a way to either acknowledge
another person,

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to initiate conversation by establishing a
relationship,

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or they're a verbal sort of handshake
to make sure everyone’s paying attention.

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Depending on the phatic expression we choose,

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we can convey a hierarchical relation or intent.

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We can use them for saying goodbye.

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There are also phatic expressions for “backchanneling”,

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which is how we express that
we are actively listening.

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Those serve the pragmatic function of demonstrating
that, yes, you are listening,

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and that you don't desire to be the one talking
at the moment. You're not going to interrupt.

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This is why backchannels often happen at the
end of sentences;

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they are the listener recognizing that they
could jump into the conversation at this point,

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but they are choosing to
continue to listen instead.

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Their prevalence varies from language to language,
and culture to culture,

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which can lead to misunderstandings.

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In Japanese, backchanneling is so ubiquitous
that foreign businesspeople

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sometimes mistake it for agreement,
and think that people are saying

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“okay, I agree” and not
“okay, I understand you, carry on”.

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Not all phatic expressions are treated equally
by everyone.

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So look out for them.
They are everywhere.

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Play around with them and use unusual ones
if you want… just…

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don’t be Gandalf.

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My co-author Gretchen McCulloch’s new book
Because Internet

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includes a bit on why we stress out so much
about phatic expressions in email:

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whether you should start that message with
“Hi” or “Dear Name” or something else entirely.

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There are links to her book in the description!

