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- For the last six months I've
been working with this team

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to create a whole series
of=n "how to build an app".

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It's sponsored by Google,

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and it's about all the app building stuff

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that I didn't know I needed to know

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back when Matt and I tried
to do it all those years ago.

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There are 15 episodes, more
than two and a half hours

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of interviews and practical advice,

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and it's all online to watch
on this channel right now.

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So go watch the play list
and if you're not sure,

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here's the trailer.

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I've said for years
that if you're thinking

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of building an app, you shouldn't.

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Building an app can be
a great way to throw

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a lot of time and money down the drain.

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I should know, I've helped build one.

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If you think that an app is
going to make your fortune,

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if you have an idea that you are sure

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everyone in the world will love,

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well literally millions
of people thought that

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and almost all of them were wrong.

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But maybe you're the exception.

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There are almost certainly
brilliant ideas out there

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that died just because the
implementation was bad,

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just because the creators didn't
know what they were doing.

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And that is a shame.

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So I'm going to start with a warning.

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This is not going to be a boring, sit down,

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follow along course
where you type some code

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and you click some buttons and you end up

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with exactly the same
result as everyone else.

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And this isn't going to teach you
every little technical detail

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This is going to teach you
what I should've known

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before I tried to build an app.

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With the help of expert
developers, creators,

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and yes, some marketing types,

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this will teach you things
like how to find out

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whether your early idea
is actually any good,

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choosing the right platform for your app,

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connecting to the cloud,

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how to work with folks who
have the skills that you don't.

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And how not to be evil
unless you really need to be.

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And a dozen more things besides.

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I'm going to talk to the folks
whose apps were successful,

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in contrast to the way that
the app I worked on wasn't.

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We are going to build the
foundations, the basics,

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all the stuff that I had
to learn the hard way.

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So if you're ready, let's build an app.